The Absolute family
Mark and colours
The pin comes from Absolute, unchanged. Inside it, an open door: the family chevron becomes a roof with walls. The colour is “Dusk”, evening light in the windows. Here: how the mark is built, how it moves, which colour goes where and how the voice sounds.
Family
The pin with the chevron is the Absolute mark, and AbsoLive carries it. AbsoFood draws the pin’s tip out into the handle of a spoon, AbsoHomes turns the chevron into a doorway with walls. Each mark differs by shape, so all three stay apart in one colour too.
On light
Homes
Ink pin, Dusk doorway
abso.homes
On dark
Wordmarks
“abs” + the mark for the “o” + the tail. Unbounded Black, lower case, tracking −0.04 em, the whole word slanted −10°. Letters in Ink on light, white on dark.
The AbsoHomes mark: “Open door”
The family chevron — the same arms, the same angle, the same stroke — lifted by 1.2 and carried down by two walls. No floor: the doorway is open. The door is open to your people — come in.
Construction
- 4.6 × 5.8
- roof arms — the same as the family chevron
- 51.6°
- slope of the arms: a steep roof
- 3.2
- stroke, with round caps and joins
- +1.2
- the roof sits higher than the chevron: apex at 10 instead of 11.2
- 6.8
- walls down to 22.6; no floor
- 9.2
- doorway width — also the clear space
On light, on dark, in one colour
Icon
128 · 64 · 32 · 16 px
A 64 square, corner radius 14, Dusk field. Ink pin at 0.9 scale, the doorway in the field’s colour.
On a 16 × 16 icon the pin is about 8 px, and the inner sign of every family mark merges into 2–3 pixels. There the icon stands apart by its field colour.
Minimum size
The mark: 16 px high at least. The wordmark: lower case 12 px high at least. Below, both at their minimum, actual size.
Clear space
Why not the same chevron in another colour
That is how the family told its marks apart before the AbsoFood spoon: the same mark, another chevron colour. For AbsoHomes this does not work. In one colour a pin with a chevron is exactly the AbsoLive mark, and in grey print Dusk and Volt barely differ: 1.71:1 by the WCAG formula against a bar of 3:1 for graphics, measured on this page. The doorway differs by shape and holds without colour — like the AbsoFood spoon.
1.71:1Dusk · Volt
| AbsoLive | Same chevron, Dusk | AbsoHomes, doorway | |
|---|---|---|---|
| In colour | |||
| In grey print | |||
| 16 px |
The logo in motion
In the header the name turns for a moment into the group’s name, absolute: the site is a project of Absolute, as AbsoLive and AbsoFood are. “abs” stays put. The letters after the mark run off with speed lines — the “Sprint” variant, as in the abso.live header: h, o, m become l, u, t, the “e” stays, and the “s” runs off as its place closes. The mark stays in the “o” place and becomes the Absolute mark: the doorway’s walls fold up, the roof comes down by 1.2 — which is exactly the family chevron — and on dark the pin takes Volt.
Two frames
absohomes — 6 s: the site’s name stays longer absolute — 2.6 s: the group’s name, long enough to read
Across the family
- absolive ↔ absolute: only “iv” and “ut” change. “Sprint” — the letters run off with speed lines.
- absofood ↔ absolute: the four letters after the spoon turn over one after another, like a menu board at the pass — “Board”; the spoon stirs.
- absohomes ↔ absolute: “Sprint”, as with AbsoLive; the doorway folds into the chevron.
Rules
- Three turns to absolute per visit, then the mark rests on absohomes: motion that starts by itself does not go on for good (WCAG 2.2.2).
- With “reduce motion” on in the system settings, the mark stands still: absohomes, no speed lines.
- The mark’s box keeps the width of absohomes: the header never shifts, and all the motion stays inside the box.
- Speed lines are Dusk, under the letters. Volt appears only in the Absolute mark, at the “absolute” moment: the bridge to the group.
- For a screen reader it is one picture, “AbsoHomes”; the moving parts are hidden.
- The footer, the icon and print use the still mark.
The “Dusk” palette
A bright fill with Ink text on it is how the whole family works: Volt for AbsoLive, Saffron for AbsoFood, Dusk for AbsoHomes. Contrast below is calculated by the WCAG 2.1 formula right on this page.
Dusk #C8AAFF
A fill under Ink text: the main action, the highlighter, the ring of the selected item, the doorway in the mark. On Ink, a text colour.
Dusk-600 #B191EA
Hover and press on Dusk.
Dusk-deep #6B4D9A
Links and accent text on light.
Dusk-50 #F5F1FE
Soft backgrounds and highlighted cards.
Ink #0B0C0F
Text, the header, dark blocks, the pin in the mark.
Paper #F5F4EE
Page background.
Volt #D4FF3A
Only the bridge to Absolute, AbsoLive and Absolute’s centres.
Saffron #FFB21E
Only the bridge to AbsoFood: food for your arrival.
Flame #FF4F1F
The demo, warnings and “fill in” placeholders.
Contrast of pairs
AAA — from 7:1, AA — from 4.5:1: the bars for body text (WCAG 1.4.6, 1.4.3). AA large — from 3:1: large text and graphics only (1.4.3, 1.4.11). ✗ — below 3:1.
| Sample | Pair and where | Contrast | Result |
|---|---|---|---|
| Ink on Duskmain button, highlighter | 9.92:1AAA | AAA | |
| Ink on Dusk-600hover and press | 7.55:1AAA | AAA | |
| Ink on Dusk-50soft backgrounds | 17.60:1AAA | AAA | |
| Dusk on Inkthe “no money” mark, the selected filter, the pin on dark | 9.92:1AAA | AAA | |
| Ink on Paperbody text | 17.75:1AAA | AAA | |
| Dusk-deep on Paperlinks and accent text | 6.04:1AA | AA | |
| Dusk-deep on whitelinks in cards | 6.66:1AA | AA | |
| Dusk-deep on Dusk-50links on a soft background | 5.99:1AA | AA | |
| Ink on the map groundmark border, district outline | 15.92:1AAA | AAA | |
| Dusk-deep on Duskby the bar, large text only; the rule is simpler: on Dusk, only Ink | 3.38:1AA large | AA large | |
| White on Dusknever | 1.97:1✗ never | ✗ never | |
| Dusk as text on Papernever: links use Dusk-deep | 1.79:1✗ never | ✗ never | |
| Dusk as text on whitenever | 1.97:1✗ never | ✗ never | |
| Dusk on the map groundnever alone — only inside Ink | 1.61:1✗ never | ✗ never | |
| Dusk on Voltnever | 1.71:1✗ never | ✗ never | |
| Dusk on Saffronnever: almost the same lightness | 1.09:1✗ never | ✗ never | |
| Dusk on Flamenever | 1.67:1✗ never | ✗ never |
Which colour goes where
Do
- Dusk as a fill under Ink text. Dusk as text — only on Ink.
- Coloured text and links on light: Dusk-deep.
- On the map, Dusk only inside Ink: the text of a “no money” mark, a district fill under an Ink outline.
- Paid and free differ by word and fill, not by colour alone.
- Volt is the bridge to Absolute and AbsoLive, Saffron the bridge to AbsoFood, Flame the demo and warnings. One role each.
Don’t
- White text on Dusk.
- Dusk as text on Paper or white.
- Dusk on one badge with Volt, Saffron or Flame.
- Dusk straight on the map ground, without an Ink outline.
- Volt, Saffron or Flame as decoration.
How far from the colours already taken
The family and the AbsoLive map already use seven colours. Dusk is ΔE00 26.7 from the nearest, Mind. The bar is 20: no closer than the system keeps its own categories; its own “different” colours sit 21.9–37.1 from their nearest neighbour.
- Mind26.7
- Feelings30.8
- Spirit39.4
- Body40.5
- Flame43.6
- Saffron54.8
- Volt72.9
bar 20
Nearest colour under colour blindness
- ProtanopiaMind — 17.8
- DeuteranopiaSpirit — 18.0
- TritanopiaSaffron — 22.5
Protanopia and deuteranopia fall below 20, at the level of the system’s own pairs: Feelings and Spirit under deuteranopia are 16.6. From Volt and Saffron under deuteranopia Dusk is more than 54 — no third indistinguishable pair in the family. Home marks on the map also differ by shape.
[research calculation, 01.10.2026] ΔE00 — the CIEDE2000 formula (Sharma, Wu, Dalal, 2005), sRGB D65 → CIELAB; the implementation is checked on Sharma’s 34 reference pairs. Colour blindness — the Machado, Oliveira, Fernandes (2009) model, full severity. An independent recalculation gives the same numbers to within 0.1. Sharma’s reference pairs · The Machado et al. model
Map marks
A mark sits at the centre of a district, not on the house: the exact address opens only to a guest with a confirmed stay. Paid and free differ by word and fill — not by colour alone.
- ₽ · nightsFor money: a white mark, Ink border, the currency sign and the term.
- visitWithout money: an Ink mark, Dusk text, the word for the form.
- exchangeSelected: a Dusk ring inside an Ink outline, the mark slightly larger.
- District: a Dusk hexagon at 28% with an Ink outline; selected — 50% and a thicker outline. Dusk on the map ground is 1.61:1, so only under an Ink outline.
Name
AbsoHomes
In Russian it is written “Абсохо́умс”, stressed on “хо”.
- Abso- from Absolute plus a plain word for what it is — as with AbsoLive and AbsoFood. Written AbsoHomes, with two capitals; in the mark in lower case: abs + mark + homes.
- The address is abso.homes, in line with abso.live and abso.food.
- The mark uses Latin letters only. There is no Cyrillic “абс + mark + хоумс”.
- Until the trademark is registered, the Latin name has a Russian twin: “AbsoHomes (Абсохоумс)” in the site footer (Russian Federal Law 53-FZ art. 3; Consumer Protection Law art. 10.1 as amended by 168-FZ). Where the line falls — an application filed or the mark registered — is for the trademark attorney to confirm.
- “Homes” describes housing and gets no protection (Russian Civil Code art. 1483 para. 1), and the Absolut group has already registered “Absolut Home” for temporary accommodation. So the mark rests on the combined sign with the pin. A search by a trademark attorney comes before the public launch.
Absodom — no
The word holds “содом” whole — Russian for “mess, noise, commotion” — and it reads as Sodom in English, Sodoma in Spanish.
The name, settled on 23.10.2026: AbsoHomes, at abso.homes.
Voice
Speak to “you”. Short, with verbs of action. Strength and abundance — never “we help” or “we support”. In Russian, no past tense and no short adjectives that tell the reader’s gender. No slang, no exclamation marks.
Do
The request goes to the host. The answer comes within 48 hours.
Don’t
Your request has been successfully submitted.
Why: Present tense and action. In Russian the past tense also tells the reader’s gender, so the rule starts there.
Do
Hosting from March? Mark the dates in the calendar.
Don’t
Are you ready to host guests?
Why: In Russian “ready” is gendered. In any language, ask about the thing, not about the reader.
Do
Reviews only after a stay here.
Don’t
Reviews are left by those who stayed here.
Why: Past tense, and the reader is put among “those”.
Do
Put your home on the map — it’s free.
Don’t
We’ll help you list your property!
Why: “We help” and the exclamation mark miss the voice.
Do
Money on arrival day, after you see the place. A request to pay earlier is a reason to press “Report”.
Don’t
Never transfer money in advance!
Why: The rule sounds calm and gives an action instead of a scare.
Do
For those who work remotely: a desk, Wi-Fi, quiet.
Don’t
The ultimate WFH hack for nomads.
Why: Slang misses. Liveliness comes from rhythm and precision.
Details: docs/CONCEPT.md, § 9 “Name” and § 10 “Mark and palette”.